Grievance Redressal
If something goes wrong — a transaction issue, a service concern, or anything else — here's how to raise it.
Step 1: Contact your advisor directly
Most issues are resolved fastest this way. Reach out via the "Chat with Advisor" button in your portal, or email support@primefin.in / call +91 99800 01338. We aim to acknowledge every complaint promptly and resolve it as quickly as possible.
Step 2: Escalate if unresolved
If your concern isn't resolved to your satisfaction, as an AMFI-registered mutual fund distributor we're bound by industry grievance redressal norms — you can escalate to AMFI or, for capital markets matters, to SEBI directly through the SEBI SCORES portal (scores.sebi.gov.in).
We'd genuinely rather hear from you directly first — most concerns are easier to resolve in a conversation than through a formal escalation.