SEBI ยท AMFI REGISTERED  |  EST. 2016

Wealth Intelligence.
Verified. Trusted.

In a market saturated with noise, Prime Financials delivers clarity. We provide independent, research-backed financial advisory across Mutual Funds, NPS, Insurance, and Fixed Deposits โ€” built for the discerning Indian investor.

โ‚น1000 Lakhs+ Assets Advised
200+ Active Clients
10+ Years of Trust
40+ AMC Partnerships
Mutual Fundsโ—† SIP Planningโ—† NPS Advisoryโ—† Term Insuranceโ—† Health Coverโ—† Fixed Depositsโ—† Portfolio Rebalancingโ—† Tax Planningโ—† Goal-Based Investingโ—† Wealth Creationโ—† Mutual Fundsโ—† SIP Planningโ—† NPS Advisoryโ—† Term Insuranceโ—† Health Coverโ—† Fixed Depositsโ—† Portfolio Rebalancingโ—† Tax Planningโ—† Goal-Based Investingโ—† Wealth Creationโ—†

WHAT WE DELIVER

Financial Intelligence
at its Sharpest

We don't distribute products. We architect financial certainty โ€” combining deep research, regulatory compliance, and human advisory to move investors from uncertainty to confidence.

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Research-Backed Intelligence

Every recommendation is grounded in quantitative fund analysis, risk-adjusted return modelling, and macro-economic context โ€” not commissions or distributor incentives.

INDEPENDENT ADVISORY
โฌก

Real-Time Portfolio Monitoring

Your portfolio is tracked continuously against benchmark drift, life-stage goals, and market events. We act before you need to ask.

PROACTIVE REVIEW
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Compliance-First Advisory

Every interaction is conducted within SEBI and AMFI regulatory frameworks. Your interests, protected by law and by principle.

SEBI COMPLIANT
โฌข

Tax-Optimised Strategies

LTCG, STCG, 80C, 80D โ€” we architect your financial decisions around India's tax code to maximise in-hand returns across instruments.

TAX INTELLIGENCE

OUR PRODUCTS

Every Instrument.
One Trusted Vault.

From first SIP to retirement corpus, we manage every dimension of your financial life with precision and purpose.

01 โ€” MUTUAL FUNDS

India's Most Powerful
Wealth-Building Engine

We map your risk profile, time horizon, and life goals to a curated portfolio across Equity, Debt, Hybrid, and International funds from 40+ AMCs. Our fund selection process eliminates noise โ€” you get only what belongs in your vault.

  • โœฆ SIP, Lumpsum & STP Strategies
  • โœฆ ELSS for Section 80C Tax Savings
  • โœฆ Flexi-Cap, Mid-Cap & Thematic Funds
  • โœฆ Direct Fund access via BSE StarMF & MFCentral
Explore Mutual Funds โ†’
PORTFOLIO SNAPSHOT
Equity Funds
65%
Debt Funds
20%
Hybrid Funds
10%
International
5%

02 โ€” NPS

Retirement Clarity.
Decades in Advance.

The National Pension System is India's most tax-efficient retirement vehicle โ€” yet most investors underutilise it. We architect your NPS allocation, Tier I/II strategy, and annual top-ups to maximise the โ‚น2 lakh annual tax deduction.

  • โœฆ Section 80CCD(1B) โ€” Additional โ‚น50,000 Deduction
  • โœฆ Active vs Auto Asset Allocation Guidance
  • โœฆ Pension Fund Manager Selection
  • โœฆ Annuity Planning at Maturity
Explore NPS โ†’
NPS CORPUS PROJECTION
Age 30 โ†’ 60 โ‚น1.2 Cr+ At โ‚น5,000/month ยท 10% CAGR assumed
Equity (E)75%
Government Bonds (G)15%
Corporate Bonds (C)10%

03 โ€” LIFE & HEALTH INSURANCE

Protection That Doesn't
Compromise Your Wealth.

Insurance is the foundation of every sound financial plan. We assess your protection gap, recommend pure term cover calibrated to your income and liabilities, and select health policies that keep medical inflation from eroding your wealth.

  • โœฆ Term Insurance โ€” Pure Risk Cover
  • โœฆ Critical Illness & Disability Riders
  • โœฆ Family Floater & Individual Health Plans
  • โœฆ Super Top-Up for Enhanced Coverage
Explore Insurance โ†’
PROTECTION AUDIT
โœ“Term Coverโ‚น1 Cr
โš Health CoverUpgrade
โœ•Critical IllnessMissing
โœ“Accidental CoverActive

04 โ€” FIXED DEPOSITS & DEBT

Capital Preservation.
Intelligently Structured.

Not every rupee belongs in equity. We design FD laddering strategies, identify high-yield AAA-rated corporate deposits, and integrate debt instruments into your portfolio to ensure liquidity, capital protection, and predictable returns.

  • โœฆ Bank & Corporate FD Comparison
  • โœฆ Ladder Strategy for Liquidity Planning
  • โœฆ Senior Citizen Schemes (SCSS, PMVVY)
  • โœฆ Short-Duration & Liquid Mutual Funds as Alternatives
Explore Fixed Deposits โ†’
FD LADDER STRATEGY
6 Months7.00% p.a.
1 Year7.50% p.a.
2 Years7.75% p.a.
3 Years8.05% p.a.

HOW WE WORK

The Prime Financials
Method

A structured, four-stage process that transforms financial complexity into a clear, personalised wealth roadmap.

01

Discovery & Risk Profiling

We begin with a comprehensive financial discovery โ€” income, liabilities, goals, timelines, and risk appetite. No generic forms. A real conversation.

โ†’
02

Vault Architecture

We design your personalised financial vault โ€” an optimal allocation across Mutual Funds, NPS, Insurance, and FDs, calibrated to your specific life stage.

โ†’
03

Execution & Onboarding

Seamless KYC, fund onboarding via BSE StarMF or MFCentral, insurance placement, and NPS activation โ€” all managed end-to-end by our team.

โ†’
04

Continuous Intelligence

Quarterly portfolio reviews, rebalancing alerts, market event communication, and goal tracking โ€” delivered with the rigour of institutional advisory.

CLIENT VOICES

Trusted by Investors
Across India

"

Prime Financials didn't just manage my SIPs โ€” they showed me exactly why each fund was chosen. That transparency changed how I think about investing.

RK
Ramesh K.
IT Professional, Bengaluru
"

My FD portfolio was idle for years. Prime Financials restructured it with a ladder strategy and moved some into liquid funds. My returns improved without increasing risk.

AV
Ashok V.
Retired Professional, Chennai

WHO WE ARE


Prime Financial Services

Founded on the principle that every Indian investor deserves institutional-quality advice, Prime Financials is the wealth intelligence arm of Prime Financial Services โ€” a SEBI and AMFI registered advisory practice serving clients across India.

We are not a platform. We are not an algorithm. We are advisors โ€” with skin in the game, bound by fiduciary duty, and accountable to every client relationship we build.

AMFI Registered
Mutual Fund Distributor
IRDAI Licensed
Insurance Advisor
NPS
Point of Presence
"In an age of infinite financial products and infinite noise, the rarest commodity is a trusted advisor who tells you what you need โ€” not what's most profitable to sell."
โ€” Prime Financials Advisory Principle

PLANS & PRICING

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FOR SUBSCRIBERS

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๐Ÿ“Š Calculators & Tools
SIP & Goal Calculator
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Tax Saving Calculator (80C, 80D, NPS)
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NPS Retirement Projector
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Insurance Coverage Checker
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Risk Profile Quiz
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Lifetime Cashflow Modeler
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Tax-Aware Switch Modeler
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๐Ÿ“ˆ Portfolio & Tracking
Portfolio Holdings
Up to 5
Unlimited
Portfolio Overlap Analyzer
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Portfolio Rebalancer (MF + Equity)
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FD Maturity Tracker
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Fund & Stock Watchlists
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๐Ÿ’ก Advisory & Research
Stock Research & Sector Tracker
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MF Advisory โ€” View
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MF Advisory โ€” Full Access
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Market Insights & Model Portfolios
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โœฆ AI Assistant & Documents
Primo AI Financial Assistant
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โœ“ Unlimited
AI Document Scanner (CAS, NSDL, Broker)
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Secure Document Vault
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๐ŸŽฏ Support
WhatsApp Advisor Access
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Priority Advisor Support
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๐Ÿ’ก The smartest way to get Prime: Start your SIPs through Prime Financials via AssetPlus โ€” your advisor shares a coupon code and all premium features are yours, free for life. WhatsApp us to get started โ†’

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